About 

I'm a Digital product designer focused on UI, UX, Branding & Identity with 15+ years experience. Working mainly with start-up companies in Israel and remotely.

As a UI/UX Designer I gained experience in designing wireframes, prototyping and building my designs, as well as tackling difficult user experience problems.

I started my way in the design industry as an art director in advertising. I worked on a wide range of International & local clients, such as: Mastercard, Toshiba, Sodastream, Pfizer, Motorola, Hyundai, and more.

During my years in advertising I got promoted to managing a creative team including supervising and overseeing all the clients design works. In my work I gained a lot of experience in building creative concepts and finding the right strategy for the client, doing research and developing the brand values, casting the concept to the graphic language and building a brand rule book.

I strongly believe in the power of smart creative marketing with strategic thinking.

My greatest passion is branding: Taking a brand without identity and differentiation and give it a face and a character through the graphic language, logo design, Grid, Color and Typography to building an image that best serves the brand value.