Yous revolutionizes insurance for scooter riders by offering a mobile-first platform that provides real-time, pay-as-you-go coverage designed specifically for urban mobility. The team approached me with a nascent idea, eager to transform it into a user-centric insurance solution. I transformed that initial concept into a tangible, testable product, guiding it through every phase from strategic planning to a fully realized, developer-ready design system.
My role spanned product thinking, UX flows, and a visual identity that emphasized clarity, confidence, and control.
Our challenge was clear: How could we effectively communicate the benefits of dynamic, per-minute insurance to riders who may not be tech-savvy?
How do we make real-time tracking intuitive without overwhelming users?
How can we help users feel in control of something as opaque as insurance?
1. Real-Time UX for a Real-Time Product. We needed to ensure that the core interaction of activating or pausing insurance was immediately intuitive for users. I crafted a streamlined control center layout featuring a bold timer UI, distinct toggle states, and accessible live ride history.
UX Decisions:
Emphasized "SHIELD ON" state to confirm active coverage.
Visual countdown reinforced session duration and cost awareness.
Persistent access to recent activity helped users feel informed.
2. Onboarding That Educates, Not Overwhelms. Recognizing the concept's unfamiliarity, I developed an onboarding flow that expertly balanced simplicity with clarity to educate users.
The key flows featured sequential cards that combined friendly visuals with straightforward, plain-language copy.
Bite-sized value propositions: 1 shekel per minute, instant protection, cancel anytime.
Timed rewards and gamified feedback (e.g., Amazon gift cards) to reinforce completion.
3. Payment and Setup Without Friction. In the insurance sector, establishing trust and ensuring convenience are paramount.
I designed a lightweight credit card input interface that supports scanning for user convenience.
Created a clean, single-screen profile setup for essential user details.
Streamlined terms and agreement screens with bold icons and simple calls to action.
4. Navigation & User Flow. To maintain user focus, I implemented a straightforward three-item drawer menu featuring Payment, History, and Settings.
Persistent summary footer with quick access to stats and spend.
Icon-led interactions with tooltips for accessibility.
Visual Design. The UI design utilized ample white space, bold typography, and optimistic iconography to foster a sense of control and user ease. Every screen was built for mobile-native use - thumb-friendly, readable at a glance, and responsive to real-world conditions.
Micro-interactions and UI feedback reinforced system status and user decisions without interrupting flow.
I successfully delivered a functional prototype on schedule, complete with comprehensive annotations for seamless developer handoff.
Following the implementation of the simplified onboarding flow, user completion rates surged by 35%.
User testing revealed significant improvements in product clarity, with feedback highlighting sentiments like 'It feels transparent' and 'Finally, an insurance app I understand’.
Reflection. Yous was about designing trust, not just usability. My work helped turn an abstract insurance concept into an app that feels immediate, human, and empowering. I worked closely with stakeholders to refine not just how the product looked—but how it made people feel in moments of uncertainty.