Concept Development for Maccabi Aesthetics Hair Transplant. Series of campaign concepts exploring bold, insight-driven approaches to hair transplantation.
Insight - People experiencing hair loss sometimes need a moment to feel what it’s like to have hair again - to realize it’s time to act.
Execution - In collaboration with a well-known scooter brand, we created a standard bike helmet printed with a realistic hair texture. The helmets were placed in public alongside mirrors, inviting passersby to try them on and see themselves with “hair” again.
The hyper-realistic print creates an immediate visual illusion, helping people imagine how they would look.
In addition, a series of humorous influencer videos showed people wearing the helmet in public, amplifying the idea.
Insight - Tel Aviv has plenty of public lawns where grass is missing in certain areas - creating natural bald spots.
Execution - We placed signs beside bald patches in public parks, carrying the message - Your bald spot can be treated too.
Insight - People who’ve lost their hair a long time ago have forgotten how to wash their hair - So we will remind them before they return to their hair-washing routine thanks to the transplant.
Execution - We created humorous social media videos with transplanted influencers that explain step-by-step the basics of how to wash your hair.